“Probably the best beer in the world”, that’s the slogan we all know from the beer Carlsberg. But that’s about to change! During the announcement of last years results, Carlsberg announced that the slogan will be changed into “That calls for a Carlsberg”. Also the typical green packaging will disappear in the near future.
So what’s the purpose of all this?
Carlsberg aims to double the profitability with these actions by 2015 allready. The new slogan should make beer drinkers want to reward themselves with a Carlsberg. Carlsberg has one of the highest brand awarenesses of a beer brand in the world. The first slogan, probably the best beer in the world, was even spoken in by actor Orson Welles.
So what do you think? Will this new slogan and a new look be enough to achieve their goals? And which slogan do you like best anyway?
Good call if you ask me, because it probably isn’t the best beer in the world